Seaboard Triumph Foods obtains naming rights to Siouxland Expo Center
August 26, 2022, Sioux City, Iowa - The Siouxland Expo Center is getting a new name as a result of a multi-year partnership with Seaboard Triumph Foods. The venue is being renamed the Seaboard Triumph Foods Expo Center, effective immediately, according to OVG360, whose Global Partnerships’ team brokered the deal. OVG360 provides booking and management services and sales efforts for the Expo Center.
The naming rights agreement includes a variety of assets such as a new name and logo for the facility, branding integration throughout the Seaboard Triumph Foods Expo Center space, and other internal signage to be unveiled at a later date. Transition to the new name is expected to be completed by August 26, 2022.
In Iowa, OVG360 also provides management, hospitality, and sales representation at the Wells Fargo Arena, Hy-Vee Hall, and Community Choice Convention Center in Des Moines, IA; management and sales representation at Xtream Arena and Greenstate Family Field House in Coralville, IA; management at the Waterloo Convention Center in Waterloo, IA; and management, hospitality, and sales representation at the Tyson Events Center and management and sales representation of the Orpheum Theatre in Sioux City, IA.
OVG360’s Global Partnerships is also responsible for selling across all OVG Arena Development projects, including new arenas in Seattle, WA; Austin, TX; Elmont, NY; Coachella Valley, CA; Savannah, GA; and more.
“We are pleased enter into this partnership with Seaboard Triumph Foods,” said Dirk Lohrey President of the Expo Center Board. “With Siouxland’s strong history in the stockyards, working with a community partner that shares our values and history is important to us.”
Since opening in September 2020, the Seaboard Triumph Foods Expo Center hosted over 1,500 events, including the Siouxland Volleyball Showdown, Midwest Pool Tournament, Home Builders Association’s Home Show, Heartland State Championship, and more. The Expo Center is also home to the Sioux City Parks and Recreation Department.
“This is only the beginning for the expansion of our roots in the Siouxland community,” said Frank Koekkoek Jr., Vice President, and General Manager of Seaboard Triumph Foods, “our hopes are to continue to support the community that our team members reside and work in, and this partnership does exactly that.”
“We are excited to be forming a long-term Naming Rights partnership with Seaboard Triumph Foods,” said Oak View Group’s Meghan Carannante, OVG360 Global Partnerships Director. “Seaboard Triumph is dedicated and committed to the Siouxland community, and we are eager to be working alongside a well-respected community partner.”
About Seaboard Triumph Foods (STF)
Located in the Bridgeport Industrial Park in Sioux City, Iowa, and established on Sept. 5, 2017, Seaboard Triumph Foods (STF) is a joint venture between Seaboard Foods, headquartered in Merriam, Kan., and Triumph Foods, St. Joseph, Mo.
STF is a proud producer of Prairie Fresh® pork products and employs over 2,200 Siouxland residents. Built on safety, quality, diversity, community, and sustainability, STF’s vision is to create a place where we all belong, working as one, to build our future. Learn more at siouxcitypork.com.
About OVG360
OVG360, a division of Oak View Group, is a full-service venue management and hospitality company that helps client-partners reimagine the sports, live entertainment, and convention industries for the betterment of the venue, employees, artists, athletes, and surrounding communities. With a portfolio of more than 200 client-partners spanning arenas, stadiums, convention centers, performing arts centers, cultural institutions, and state fairs around the globe, OVG360 provides a set of services, resources and expertise designed to elevate every aspect of business that matters to venue operators. Service-oriented and driven by social responsibility, OVG360 helps facilities drive value through excellence and innovation in global partnership sales and services, food services, booking and content development, sustainable operations, public health and public safety and more.
The new signage of the Seaboard Triumph Foods Expo Center in Sioux City, Iowa.
Stan Scott (STF General Manager) stands with Frank Koekkoek Jr. (STF Vice President & General Manager) and Kelli Meister (STF Vice President of Finance) as they get ready to cut the ribbon for the new Seaboard Triumph Foods Expo Center on the morning of Friday, August 26, 2022.
Frank Koekkoek Jr. (STF Vice President & General Manager) speaking on the new partnership.
Proud STF team members posing with the new building logo after the press conference.
Frank Koekkoek Jr., (STF Vice President & General Manager) unveiling the new building name with Dirk Lohry (Expo Center Board President).
Delicious celebratory cookies from The Sugar Shack Bakery in Sioux City, Iowa.